There are thousands of homes, apartments and business properties, listed for sale or rental every single day. In every listing, the photographs must help the viewer imagine themselves and their family or business within the space. Thus, the pictures need to create a sense of home, a sense of adventure, a sense of family, or a sense of self. The viewer will ask themselves, "What can this place hold for me?" There's no better way to imagine this than with the help of a photo. This is why we specialise in capturing what someone "can" feel in a space without the person needing to be there.
To sell a home with a photo, you have to understand how to sell a home, period. A property photographer must have an understanding of the target market and be able to adjust the shoot accordingly. They must be a good communicator with the ability to work with the agent, vendor and property stylist to maximise the effectiveness of each shoot.
Good photos generate significantly higher interest that converts into better sales while poor photos detract from the presentation, with lower sales leads and poor interest. Agents sells houses, but photography is what brings potential buyers through the door.
Real estate videos are a fantastic way to generate more leads and build trust-driven relationships. With a walk-through video, a viewer can enjoy a realistic presentation of a home. Our team produce video tours to provide an artistic touch and a “real-life” feel.
We begin with an introduction by agent or vendor outside the home or by going directly to the property, sometimes accompanied with a professional voice over. Additionally our videos highlight the best aspects of the neighbourhood in conjunction with key lifestyle features, such as beaches, parks, cafes and local shopping.
Professional copy doesn’t just tell the story of each property. It tells the story of your brand, using an engaging and consistent voice to distinguish you from your competitors. On a surface level, professionally written listings are devoid of the common grammatical errors, spelling mistakes, incomplete sentences and repetitive word choices that typically plague real estate copy.
They clearly communicate the top attractions of the property, and focus attention on those features that are most appealing to your target market. A professional copywriter will convert browsers into motivated buyers by reflecting their lifestyle aspirations via carefully tailored language that builds an emotional connection to the home.
PROFESSIONAL PHOTOGRAPHY WILL GIVE YOUR MARKETING AN EDGE!
With the majority of clients visiting your website or a property search engine as their first point of call, the images you commission will create the first and lasting impression.
Great images will attract considerably higher levels of interest in your listings, be it sale, rental or holiday accommodation, providing you with an increased scope of opportunities.
Our experience in property photography has taught us that instead of going to market with a large number of unnecessary images, it's better to feature only the best areas and angles, and only those that will stimulate an emotional connection with your target audience.
We showcase the interior and outside living spaces in addition to any facilities and local features such as parks, beaches, forests, lakes, rivers, mountains, shops or cafes. Our focus is on quality over quantity and we shoot with meticulous attention to detail, combining style and technique.
We stand by our promise to optimise the marketability of each and every crafted image, utilising
our experience in both the photography and the editing stages. Upon job completion, we'll provide you with high resolution, quality digital images, delivered online, usually on the following day!
An innovative approach to vacant home marketing, virtual staging is proven to sell vacant homes. As all real estate professionals know – presentation is everything! What do your photos say about your vacant property? Are they grabbing buyers’ attention online? Remember, potential buyers are viewing numerous homes and making a shortlist of which ones to visit – not every listing will make the cut.
You can transform your vacant properties into beautifully staged homes that sell with our low-cost Virtual Property Staging solution. This ground-breaking service delivers a quality product with life-like results, without altering your actual home photos. Virtual staging gives vacant properties a premium edge in a competitive market.
If the property is vacant, showing a house with furniture in it will heighten its appeal to buyers; if you have shabby furniture and can’t afford to have your property staged in real life, then virtual styling is a good alternative to providing that enticing first impression.
Ideal for rural properties and some suburbia, in the highly competitive real estate market, aerial photography is the best method to get an attractive overview of a property by highlighting it in relation to its environment. In the past, such aerial pictures could only be obtained by the use of expensive methods. Only a few high standing properties could afford to record such materials as costs were prohibitive.
Today thanks to drone technology, aerial photography can show potential buyers a variety of things at fraction of the cost. Utilizing a drone provides the ability to hover and tweak camera angles, therefore fine tuning each capture. This makes it more intimate than footage shot from a helicopters and other aircrafts, that are restricted from flying lower than 150 meters above built-up areas, meaning drones can get up close and personal to the property, allowing for a more integrated experience and better images. As CASA licensed drone pilot, Chris has extensive experience in drone operations, drone photography and videography, having shot a range of properties, varying from the suburbs to 500+ acreages blocks.
Copyright 2015. Christopher Meder. All Rights Reserved.
Lifestyle photography encompasses the everyday activities of life – cooking, parenting, enjoying holidays, managing health or dealing with financial or business situations… the list is endless. In most cases, lifestyle photography is upbeat, optimistic, playful and fun.
The lighting is usually very natural; the aesthetic effect is “light and airy” and the locations are actually locations. If the shoot takes place in a studio, then an environment is staged to help tell the story of the image.
Floor plans are essential in communicating the flow of your space to potential buyers or renters. By not having a floor plan with your listing you are excluding a significant number of interested parties. It's rare for us to do a job without a floorplan and our experience talking to buyers as well as market research shows that as many as half of buyers ignore a property without a floor plan. One in five buyers rate floor plans more important than photos and the description of the property.
Pre-inspection, a professionally drawn floor plan helps buyers understand a home’s flow, and visualise how its spaces will work for them. Post-inspection, a plan is a great reminder of layout, allowing serious buyers to imagine living in the home by mapping out their own furniture placements.
Plans are also great for out-of-town buyers or those who miss the inspection, helping to bring an unseen property to life while maintaining their interest. Likewise, including a plan on a signboard can generate interest locally, driving inspection numbers and in turn, competition. If there are no existing architectural plans, we will draw your floor plan from scratch.
We look to capture images to promote the destinations we visit. While he can record whatever is in front of him, Chris likes to work with his clients to conceive iconic photographs and defining images - "Hero Shots", as he calls them - which grab people's attention and make them think, "What I wouldn't give to be there right now."
His signature style is his use of colour and his ability to capture people enjoying themselves, while promoting the destination, be it an island resort, hotel or a theme park.